PhoneGnome’s Free On Net Calling Numbers, Surprising?
Source: smithonvoip.com
Andy Abramson wrote a post today highlighting the usuage statistics for PhoneGnome,a VoIP, PSTN, and Peer-to-Peer service aggregator. Andy found it surprising that PhoneGnome users were making 16% of their calls between each other. While this is no doubt a sign that free on net calling is a feature customers will use, I am not as amazed by those numbers. Not that it is a bad percentage, but for a service that’s main selling point is the ability to make free on net calls, i expected that the percentage of free on net calls would be higher.
What does amaze me about these numbers is that it adds further validity to the business model that many VoIP Service providers (Skype, etc.) are using. These numbers support the premise that free on net calling is attracting new customers, but in reality their usage of this feature is low (which in turns makes the ROI on the proposition high). Customers are primarily using, and in most cases paying for, premium features such as VoIP to VoIP and VoIP to PSTN calls. Looks like Dave Beckemeyer and the guys over at Skype are on to something, huh?
