Free Gizmo?
Source: saunderslog.com
Andy Abramson has learned that Gizmo project is about to make all calls free, in 60 odd countries globally. This is an intriguing development, which I’ve been predicting for a long long time. However, I wouldn’t have guessed it would be Michael Robertson and Gizmo to do it. Aside from Michael’s penchant for grand gestures (I think he and I would be good buddies on that basis alone), I would have predicted a vendor with an alternate business model would be the company driving minutes to zero.
If Andy’s right, the cost of using Gizmo will be… nada, zilch, zippo, free… how then do they generate revenue. Will there be a white label program to monetize the platform. Click to call advertising. Michael’s no dummy. I’m sure there’s a business model, but it’s not obvious yet.





