Your VoIP Sucks!
Source: smithonvoip.com
That’s right, your VoIP Service Sucks! Here that Service Providers? Your Service Sucks.
Here are a few recent examples of what I am talking about:
- Study Finds Substantial Drop In Call Quality Over the Last 2 Years
- Website Devoted to VoIP “Sucking”
- Even VoIP Sucks to Some People
- Random Forum Posting About How Much VoIP Sucks
- Lingo’s CNet.com Rating
Here is some advice:
Rather then continuously lower your pricing, why not raise your price $10-$15 and have the HIGHEST quality VoIP service on the market. Use these extra profits to continue to make your service quality the best there is.
You should end up with a service of similar quality to the PSTN and a price point still lower then the average monthly rate today’s consumer is paying for their PSTN line. (You may even make a profit!)
It is not that simple, but it is.
The second wave of VoIP adoptors are increasingly sensative to the quality of their calls (as evident by the number of “VoIP Sucks” posts you will find.). These consumers are not techies, first adaptors, or even those who need to save money on their phone bill. These are the band of consumers that will pay a premium for higher quality.
Low cost might have worked for the early adoptors who abosolutely “needed” the technology, but this new wave of consumers have and will continue to be sensative to VoIP quality because they do not “need” the technology; they already have a phone that works. Unless service providers wake up, and work to provide the service quality that they want, the mass market will be slow to see a need for VoIP.
