Vodafone’s $7 billion bet
Source: saunderslog.com
GigaOm’s Katie Fehrenbacher expresses disbelief at Vodafone CEO Arin Sarun’s assertion that mobile applications and social networks will account for 10% of Voda’s revenue in the next 3 to 4 years. By her calculation, that would be about $7 billion by 2010. That’s an astounding number.
Hypothetically, how might Vodafone accomplish this. Advertising revenue, an. music downloads are the two obvious candidates, but what if the use of that social network actually increased voice traffic as well. What if the social network became an empowering tool for contacting your pals on their mobiles?
Just a thought.






