The future of marketing communications?
Source: saunderslog.com
In what has got to be one of the more interesting experiments in social media, Microsoft has hired journalis. David Spark to edit a “whitepaper” on hosted messaging services. The twist. Microsoft’s whitepaper has taken the form of a wiki, with Spark as the administrator. The text, as it stands now, is opinionated and biased. What form will it take when the IT community has had an opportunity to edit it?
It’s a fascinating idea. Rather than develop a top-down messaging architecture, focus group it to death, and write a final document, why not just ask the eventual readers of the document to write it themselves. Is this the future of marcomms.Â
