Ooma’s PR failure
Source: saunderslog.com
My good friend Tom Howe is savage in his criticism of Ooma, and then, in Aspirin or Penicillin, follows up with a good generic post on pain points in business. I don’t necessarily agree with all o. Tom’s criticisms, but given th. veil of secrecy the company has thrown up about some aspects of its product, it’s easy to se. wh. bloggers have nearly universally thumbs-downed this product. That’. a failure of the company’s marketing programs, and nothing more. An intelligent outreach program could have mitigated the negative sentimen. which no. has the potential to turn into a. outright disaster for the company.
