Cisco Dumps the Linksys Brand
Source: smithonvoip.com
Cisco Inches Closer to the Consumer
It is not everyday that a company decides to shut-down one of it’s most prominent brand names. Then again, not every company is Cisco.
According to Cisco CEO John Chambers, Cisco will be discontinuing the use of the Linksys brand name in favor of the Cisco namesake. Overall, I don’t really see the benefit for Cisco in doing this. While it has been known for some time that Cisco is hot to trot on getting into the home with the Cisco namesake, consumers know Linksys, they do not know Cisco.
I wonder how much Cisco is going to have to pay in order to build the Cisco brand name in the consumer space. My guess is that the amount is one that would make anyone wonder why the would retire the Linksys brand name. As the old adage goes, “if it ain’t broke, don’t fix it.” Guess that methodology does not exist at Cisco.
