No One Wants SIP Trunking
Source: smithonvoip.com
Why do service providers and the industry at large insist on calling a phone line delivered over an IP network a “SIP Trunk”?
Customers do not want SIP trunks, they want business phone lines delivered via IP.
It is funny that no one outside of the industry knows what the heck a SIP trunk is, yet every company that provides IP based business phone lines continues to use this nomenclature.
Need proof?
Take a look at the Google search queries for SIP Trunking for last month.
As per my favorite keyword research tool, about 300. I venture to bet more than half those queries come from people who sell SIP trunks.
Now, if you take a look at the Google search queries for say business phone service, you will find that there is more than 10 times the amount of search queries.
Businesses do not know what a SIP trunk is and honestly they really do not care. They are not looking for SIP trunks.
What they are looking for is reliability, quality and low cost telephone service. The transport mechanism is secondary.
So service providers, save your marketing dollars and come up with a new way to market business phone lines over an IP network because again customers do not know what SIP trnks are and certainly aren’t looking for them.
