Pay-Per-Call Advertising - Is Anyone Calling?
Source: smithonvoip.com
I read yesterday that VoIP, Inc released their patented Pay-Per-Call advertising network “RazrClick”. In a nutshell, RazrClick allows advertiser to receive placement across a search or content and pay $8 to $10 for every call they receive from a probable purchaser. Sounds like a slam dunk right?
While VoIP, Inc touts that they have agreements with Google and eBay to leverage their technology, it has been widely reported that Google’s first pay-per-call trials where yielded poor results and that pay-per-call was no longer a priority. If the king of online search advertising trials were not well received and they show little interest in pursuing it in the future, it could signal that what seems like a no brainer could be a dud.
My take is that most folks using the Internet to shop are trying to avoid interaction and that the prospects of calling a merchant are not as attractive as placing an order online or sending an email inquiry. That and the fact that advertisers are being charged $8 to $10 per call, leads me to believe that although pay-per-call has a lot of hype, like it’s ad supported calling brethren, just does not have legs.
