Skype: Conference Calling and Video Conferences on the Rise
Source: www.voip-news.com
European small and medium enterprises have a high adoption rate for video conferences and other new technology, according to new data from Skype. More than 50 percent of European businesses studied said that they will be increasing their usage of the latest conference calling and video conferencing technologies in the next 12 months.
About one third already use Skype’s conference calling features. Many said they would be more likely to use conference calling and video calling if there was better quality to the interfaces and if it was more cost effective.
“Saving money is just the start,” said Stefan Oberg, VP and general manager, telecoms, at Skype. “Skype is a great tool for businesses – especially smaller businesses who thrive on productivity while at the same time keeping at eye on the bottom line. Being able to see your customer on video for free when you are talking to them is a massive benefit and made even better because Skype is so simple to use.”
Some say the video calling lets businesses build better relationships with customers.
“Most successful businesses today are about relationships,” said Richard Martin from Cotswold Woolen Weavers, a Skype for Business customer. “And making business relationships work when you’re running a fast-growth company can be tough. As a majority of all communication is non-verbal being able to see the people you’re working with via Skype video calling is a real asset. It allows you to be flexible and doesn’t discriminate in terms of where your customers are based. More importantly, because you can see your customers for free reduces the need for face to face meetings so you have more time to work on new areas of you business whilst looking after your customer base.”
