When A Sale Isn’t A Sale Price
Source: andyabramson.blogs.com
Earlier today I read what I call an ad disguised as a press release. The release was about a VoIP provider reducing prices under the guise of the small business bailout theme. What makes it not news is the price point isn’t anything special. Better pricing exists. When Macy’s lowers prices on mattresses and box springs they don’t put out a press release. They buy an ad. That’s what the company which is making the claim should be doing, not chasing the online media folks with thinly disguised words that connote what ad copy would say.
What’s got my dander up is that client Junction Networks has had both a better plan and a better price than this flag waving company for a very long time with their OnSip service, something TMC’s Michael Dinan aptly covered last month in an interview with Robert Wolpov, Junction Networks’ co-founder.
When you compare the what the company who I’d rather not mention, against Junction Networks offerings, you’ll see how the other guy’s "sale" is not a big deal, nor as good. They started at a higher price, so now they’re trying to catch up and still haven’t.
For me, that’s what advertising is for. What Junction Networks did was called good PR. What they’re offering is a better priced package and a far less complicated deal.
Here are the details.
