Spock’s betrayal of MY trust

Source: saunderslog.com

I try lots of social networking tools.  It’s the business I’m in, plus personal curiosity.  However, I have learned that not everyone has the same interest I do.  So, I try not to spam everyone I know with invites to each new social network, unless I really use those networks myself, and feel I can give them an unqualified recommendation.  Typically that means that when I sign up for a new one, I look for people I know who are already using the network, and ask to link with them. That way I can find out whether the tool will be useful to me by networking with people who are already using it.  Most social networking sites have tools which allow you to find your friends who are already using that network, and separate tools to invite any that aren’t.

Sunday night I loaded my gmail address book into Spock, and found a bunch of people using it.  So I sent them all link requests.  Then Spock informed me that a bunch more people I knew might also be using Spock.  So I sent them a request as well.  My thinking was that Spock might simply not be able to determine definitively whether some other members were also people I knew based solely on my address book entries, and that it would ask these other members of Spock to confirm whether or not they knew me.  Clever trick, right!  After all, people do change their email addresses. 

But that’s not what they were doing.  What they were asking me to do at the time was to invite people who weren’t already using Spock to join it.  The language they used was deceptive.  They abused MY trust to grow their network.  I unwittingly sent hundreds of mails to people, asking them to sign up to Spock. Moreover, the mail message they received was a confusing message that asks the other person to "accept trust". It reads:

Alec Saunders has added you as a trusted contact on Spock. By accepting trust, you will be able to search each others’ network, share contact information, and get news.

What does accept trust mean?  Is it like accepting God?

As a result I have an inbox loaded with people replying to Spock generated emails with one liners like "?", and "what’s this", and "I’m not joining any more social networks". Spock team, how about being clear and replacing the words "By accepting trust", with "By joining Spock"?.

A lot of other people must have complained that Spock was being deceptive about their invitation process as well.  I tried it again this morning, and the language has changed from informing that others might also be using Spock. This morning it now reads:

Contacts With Incomplete Search Results
Spock has incomplete search results for 993 of your address book contacts.

Please select which contacts to add to your Trust Network. An email will be sent to each selected contact notifying them of your request.

That’s a little more clear.  But what it really should read is:

Contacts With Incomplete Search Results
993 of your address book contacts are not yet Spock members, and have not yet claimed their Spock identities.  

Please select which contacts to invite to use Spock and become part of your Trust Network. An email will be sent to each selected contact notifying them of your request.

The whole incident has left a bad taste in my mouth. Social networks are trust networks. Right now I feel like the organization that’s running this one wants to deceive me.

Published on December 18th, 2007 under


Last 20 posts tagged "Tech & Business"

SquawkBox March 19 - The Facebook Episode

Source: saunderslog.com

Today was the Facebook episode. 
We’re discussed three things:

Yesterday Facebook announced a whole new suite of privacy controls.  We talked about what they are, and whether peo…

Published on March 19th, 2008 under , ,

Lead, follow or get out of the way

Source: saunderslog.com

Jeff Pulver is a vision guy. His keynote yesterday was proof positive, as he presented example after example of how the demographic segment called the "Millennials" (kids and teens)…

Published on March 19th, 2008 under , , ,

VendorRate will buy you a latte for your opinion

Source: saunderslog.com

Walking the aisle at VON yesterday, I ended up talking with Ray Beauchamp, VP Strategic Development for VendorRate.  They’re a new company that allows potential purchasers of equipment…

Published on March 19th, 2008 under , ,

The elephant in Rick Segal and Albert Lai’s room

Source: saunderslog.com

There’s a message being lost in the very public fracas between Albert Lai and Rick Segal, which is that startups in Canada are undersupported.  Canadian VCs have a reputation among entrepreneurs…

Published on March 19th, 2008 under , , ,

Squawk Box March 18

Source: saunderslog.com

A lively and interactive Squawk Box from San Jose California today!
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Published on March 19th, 2008 under , , , , , , ,

Geist vs Goldberg

Source: saunderslog.com

Two of my favorite personalities on the Canadian web are Mark Goldberg and Michael Geist.  Often taking opposite positions on key issues, their commentary is always a worthwhile read.  So,…

Published on March 18th, 2008 under , , , ,

Streaming video wirelessly changes the game

Source: saunderslog.com

I had a remarkable day yesterday, defined in part by video.  At Pulver’s Social Media breakfast, there were Nokia N95’s in evidence everywhere and people streaming everywhere. …

Published on March 18th, 2008 under , , , , ,

Squawk Box March 17 - Tribute to Russell Shaw

Source: saunderslog.com

A few of Russell’s friends and admirers gathered on the Squawk Box today to reminisce about him.  The recording of the call is below and available for any to listen to.  And, if you’d…

Published on March 17th, 2008 under , ,

iPhone stalled for Canada?

Source: saunderslog.com

So when is the iPhone coming to Canada? According to customer service reps at Rogers, not anytime soon.  Apparently Comwave,  the Canadian owner of the iPhone trademark isn’t impressed…

Published on March 16th, 2008 under , , ,

Squawk Box March 17: A tribute to Russell Shaw

Source: saunderslog.com

Thank Andy Abramson for this idea.  Like many people, I’ve written about Russell Shaw’s passing. Andy just called me and  suggested we turn Monday’s Squawk Box into a tribut…

Published on March 16th, 2008 under

Goodbye Russell Shaw

Source: saunderslog.com

A colleague and friend, Russell Shaw, has passed.  Russell was one of the most prolific bloggers I’ve ever met. I only knew him as a technology blogger, covering VoIP and Blackberry,…

Published on March 16th, 2008 under , , , , ,

Squawk Box March 14, hosted by David Spark

Source: saunderslog.com

We had a very lively discussion today on the SquawkBox.
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Published on March 14th, 2008 under , , , ,

SquawkBox, March 13, 2008

Source: saunderslog.com

This morning Sheryl Breuker and Ken Camp co-hosted our call with Fonolo (Pr.: PHONE-uh-low) CEO Shai Berger.
Shai will be demonstrating Fonolo later today at the eComm2008 conference under…

Published on March 13th, 2008 under , , , ,

Squawk Box, March 14 preview

Source: saunderslog.com

David Spark of the Spark Minute and Spark Media Solutions will sub-hosting for Alec Saunders tomorrow (Friday) on the SquawkBox.
The call is tomorrow, Friday, March 14th at 8am Pacific,…

Published on March 13th, 2008 under , , ,

Squawk Box March 12 hosted by Tom McCarthy-Howe

Source: saunderslog.com

This episode was live from the EComm show, listen to the podcast to get the highlights from EComm speakers!

 
 Squawk Box March 12 [26:44m]: Play Now | Play in Popup | Download (8)…

Published on March 13th, 2008 under , ,

Squawk Box March 11 hosted By Howard H. Thaw

Source: saunderslog.com

Yesterday’s call centered around the issues of portability -Portability of our NumbersPortability of our DataPortability of our Devices
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Published on March 12th, 2008 under , , ,

How AT&T picked my pocket.

Source: saunderslog.com

My phone rang on the ski hill this morning.  It was AT&T’s collection agency, BCR, calling to harass me again. 
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Published on March 11th, 2008 under , , , , , ,

Squawk Box March 10 hosted by Jim Courtney

Source: saunderslog.com

Post written by today’s host Jim Courtney.
Later this week I’ll be attending eComm 2008 - a forum for discussing the future of communications enhanced services. Founder Lee Dryburg…

Published on March 10th, 2008 under , , , , , ,

Squawk Box Week of March 10

Source: saunderslog.com

Good morning. 
It’s spring break here in Canada, and I’ll be playing hooky at the ski hill this week with my kids.  But no worries!  The daily Squawk Box will continue in my…

Published on March 9th, 2008 under ,

Squawk Box March 7 - MaRS Experience!Tech 2008

Source: saunderslog.com

This morning we had a couple of special guests — Peter Evans, Venture Advisor to Ontario’s MaRS Center, and Grover Righter, the General Manager and VP Marketing at San Francisco based…

Published on March 7th, 2008 under , ,
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